Articles on Content Strategy
Building Momentum
When the Momentum Fades
And What I Learned
What I’ve learned about slowing down and recalibrating — the part no one talks about. If you’ve ever hit a wall, this one’s for you. Watch the podcast!
· 2 min read
Building Momentum
You Don’t Need More Followers
How to Build an Audience That Pays
Most people think the secret to success online is more followers. It’s not. More followers won’t pay your bills. More likes won’t build a sustainable business. In this issue, I break down why chasing numbers is a trap—and how to attract an audience that actually cares about what you offer.
· 5 min read